The HFI Difference
Howdyshell Flooring, Inc. (HFI) was created to offer customers in the Central Virginia market an alternative to the flooring superstores. Instead, we offer a unique combination of professionalism, expertise, customer-focus, and values that results in an outstanding company you can trust.
Each day at HFI, Howdy and Steve oversee the crew members who install and refinish your flooring. This process ensures that every step of each project is done right: from the initial quote to the first board installed to the post-job follow-up. We aim to meet if not exceed our customers’ expectations. HFI prides itself on providing solid craftsmanship and high-quality customer service.
Anne Porter is an office manager at Howdyshell Flooring. She handles the daily traffic of customers in the office along with the monthly billing, fleet and business vehicle management, subcontractors’ credentials, sales invoices, and scheduling appointments. Anne grew up in Fairport, New York, and moved to Chesterfield County in 1979. She worked at the Federal Reserve Bank of Richmond for 26 years in the Planning and customer support departments along with others. She holds an undergraduate degree in Business from State University of New York at Brockport and an MBA from VCU. Anne believes you should choose Howdyshell Flooring because it is family-owned and operated. The hands-on daily interaction of management and crew ensures each job gets the attention it deserves. HFI is truly a step above our competition!
Dale Ferrara is an office manager at Howdyshell Flooring. She handles the daily traffic of customers in the office as well, along with the monthly billing, creates and processes purchase orders, sales receipts, and scheduling appointments. Dale grew up in San Diego, California, and moved to Richmond in 1977. She had her own direct sales business for 18 years before working at HFI. Dale believes you should choose Howdyshell Flooring because it is family-owned and operated and holds a strong reputation around the area!
Madison Howdyshell is the Marketing Coordinator at Howdyshell Flooring. She has oversight of all social media platforms and is responsible for all things marketing related. Madison graduated from Christopher Newport University and has her degrees in Marketing and Management. Madison believes that you should choose Howdyshell Flooring because we are reliable, professional, and always aiming to please and serve our customers to the best of our abilities.
Pictured from back left to right: Christopher Clarke, David Bailey Jr., Brett Howdyshell, Steve Jencik, Jim Young, Marc Laubach and David (Chop) Andrews
Picture in front left to right: Carey Ashford and Jacob Cottrill
Not pictured: Wray Lindsey and Dee Bailey