The HFI Difference
Howdyshell Flooring, Inc. (HFI) was created to offer customers in the Central Virginia market an alternative to the flooring superstores. Instead, we offer a unique combination of professionalism, expertise, customer focus, and values that results in an outstanding company you can trust.
Each day at HFI, Howdy and Steve oversee the crew members who install and refinish your flooring. This process ensures that every step of each project is done right: from the initial quote to the first board installed to the post-job follow-up. We aim to meet, if not exceed, our customers’ expectations. HFI prides itself on providing solid craftsmanship and high-quality customer service.
Dale Ferrara is an office manager at Howdyshell Flooring. She handles the daily traffic of customers in the office, creates and processes purchase orders, and schedules appointments. Dale grew up in San Diego, California, and moved to Richmond in 1977. She had her own direct sales business for 18 years before working at HFI. Dale believes you should choose Howdyshell Flooring because it is family-owned and operated and holds a strong reputation around the area!
Madison Howdyshell is the Marketing Coordinator at Howdyshell Flooring. She has oversight of all social media platforms and is responsible for all things marketing-related. Madison graduated from Christopher Newport University and has her degrees in Marketing and Management. Madison believes that you should choose Howdyshell Flooring because we are reliable, professional, and always aiming to please and serve our customers to the best of our abilities.
David Bailey, Dee Bailey, Christopher Clarke, Jacob Cottrill, Johnnie Elliott, Brett Howdyshell, Ben Iddings, Steve Jencik, Matthew Knowles, Wray Lindsey, and Jim Young