2919 Oak Lake Boulevard
Midlothian, VA 23112

​​​​Specializing in Hardwood Flooring  




Hands-On Ownership
Each day at HFI, owners Steve Howdyshell & Steve Iddings oversee their crew members installing and refinishing your flooring. This ensures that every step of the process is done right; from the initial quote, to the first board installed all the way to the post job follow-up. Our aim is to meet, if not EXCEED your expectations. Unlike most floor companies in the Richmond area, HFI truly "specializes" in wood floors.  

"The floors were installed beautifully, and their pricing was much better than other vendors I'd either called or had come out for estimates."       Rhonda H.   

"Steve at Howdyshell Flooring and all the employees I've been around are awesome! We have beautiful floor in our new house from them, they repaired floors in our old house and repaired floors in our new house. They've been busy for my houses lately!!! Class act the whole way. Thanks! "   

 Heather C. 

"Tell David I send my compliments….he has done a nice job! "  


 "Please do list us as a reference.  We will be glad to tell anyone how wonderful Howdyshell is to work with and what an outstanding job they do." 

Kathy and Gary M.

 "Very professional. They did great work and cleaned-up after themselves."

Joe S.

​​​The HFI Difference ​​

Howdyshell Flooring, Inc. (HFI) was created to offer customers in the Central Virginia flooring market an alternative  to the hyped-up, inattentive flooring superstores, the disorganized, inexperienced one-man shows, and the "full-service" flooring stores trying to specialize in everything but lacking the attention to detail consumers deserve. We offer a unique combination of experience, professionalism, expertise, customer-focus, and values that results in an outstanding floor company you can trust.

​About Us

​​More About Us

Steve "Howdy" Howdyshell grew up in the Richmond area and graduated from V.C.U. while learning the hardwood flooring business. With over 25 years experience, Howdy oversees all the sanding, staining, and coating work at HFI. His knowledge and hands-on approach helps to ensure all jobs run smoothly and meet expectations.

Steve Iddings was raised in the Richmond area prior to obtaining an engineering degree from Virginia Tech. Being responsible for all the installation projects, Steve utilizes his attention to detail and years of training to make each job a success. He ensures product selection, job-site conditions and installation techniques meet customer requirements and industry standards, as well as HFI's expectations



2919 Oak Lake Blvd

Milothian VA 23112


About Our Work