Howdyshell Flooring, Inc.

(804) 467-7925
2919 Oak Lake Blvd.
  Midlothian VA 23112

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Steve "Howdy" Howdyshell grew up in the Richmond area and graduated from V.C.U. while learning the hardwood flooring business. With over 20 years experience, Howdy oversees all the sanding, staining, and coating work at HFI. His knowledge and hands-on approach helps to ensure all  jobs run smoothly and meet expectations.

Steve Iddings was raised in the Richmond area prior to obtaining an engineering degree from Virginia Tech. Being responsible for all the installation projects, Steve utilizes his attention to detail and years of training to make each job a success. He ensures product selection, job-site conditions and installation techniques meet customer requirements and industry standards, as well as HFI's expectations.

The HFI Difference 

​Howdyshell Flooring Inc. was created to offer customers in the Central Virginia flooring market an alternative to the hyped-up, inattentive flooring superstores, the disorganized, inexperienced one-man shows, and the "full-service" flooring stores trying to specialize in everything but lacking the attention to detail consumers deserve. We offer a unique combination of experience, professionalism, expertise, customer-focus, and values that results in an outstanding floor company you can trust.

Hands-On Ownership

Each day at HFI, owners Steve Howdyshell & Steve Iddings work side by side with their full-time crew members doing the installation and refinishing. This ensures that every step in the process is done right; from the initial quote, to the first board installed all the way to the post job follow-up. Unlike most floor companies in the Richmond area, HFI truly "specializes" in wood floors. By focusing solely on wood floor coverings we are able to educate & train our sales, installation, and finishing members on one thing...wood! You benefit from this approach because we don't have to hire subcontractors to do our work and we won't have carpet or tile installers working on your wood floor. Our philosophy of providing guaranteed products, outstanding service and excellent quality help us ensure that your new floor is beautiful enough to serve as our next new showroom.