The HFI Difference   Howdyshell Flooring Inc. was created to offer customers in the Central Virginia flooring market an alternative to the hyped-up, inattentive flooring  superstores, the disorganized, inexperienced one-man shows, and the "full-service" flooring stores trying to specialize in everything but lacking the attention to detail consumers deserve.  We offer a unique combination of experience, professionalism, expertise, customer-focus, and values that results in an outstanding floor company you can trust.







 

Hands-On Ownership    Each day at HFI,  partners Steve Howdyshell & Steve Iddings work side by side with their full time crew members doing the installation and refinishing.  This ensures that every step in the process is done right; from the initial quote, to the first board installed all the way to the post job follow-up.  Unlike most floor companies in the Richmond area, HFI truly "specializes" in wood floors.  By focusing solely on wood floor coverings we are able to educate & train our sales, installation, and finishing members on one thing...wood!  You benefit from this approach because we don't have to hire subcontractors to do our work and we won't have carpet or tile installers working on your wood floor.   Our philosophy of providing guaranteed products, outstanding service and excellent quality help us ensure that your new floor is beautiful enough to serve as our next new showroom.